Lifestyle

Changing My Direction Overnight

December 31, 2017

“You cannot change your destination overnight, but you can change your direction overnight.”

At the beginning of this year I set out to build up my lifestyle brand in a way that extended outside of YouTube videos. This was me “changing my direction”. I launched a podcast weeks before the new year because I couldn’t wait until the ball dropped- when I get the fire to do something I just do it. But it was inspired by my desire to do something different in 2017.

In January I launched my Healthy Living Podcast workbook which was a major undertaking. My business partner and I spent hours researching and learning how to create a workbook. I hired a graphic designer who wasn’t giving me the proper attention and things got delayed. When I finally got my workbook design I had to teach myself how to use photoshop 😳. It was like learning a new language. I was slow but I was motivated. It would take me hours to properly insert text into one section of one page and it would take almost a full day to complete one page. In the end my determination helped me create a 22 page workbook that has been my top seller on this website. If you need some weight loss motivation as a guide to making healthy changes I recommend you get this workbook now.

After making the workbook I challenged myself to design branded merchandise with my favorite mantra “Inhale Confidence Exhale Doubt” on it. Once again I didn’t have the skills to do this so I taught myself everything I needed to get started. I learned so much about product design, wholesale, managing inventory and order fulfillment. I launched a goals journal, 2 mugs, and a pen. My first mug design sold out in months and after my busy summer I took the feedback from customers and designed a 2nd mug. My journal and mug are on sale now.

In the Spring, I launched the EllePStewart Boutique, a toddler boutique curated by my ladybug EllePStewart. I had no idea how to run a fashion boutique but I did what I always do. I taught myself. We launched with just a few items and the support has been really good. I’m teaching Elle how to run a business and she takes fulfilling orders seriously. She wants to do every step of it without my help!

In the Fall, I decided I wanted to open up my own production studio where I could produce all my photo/video content with hopes of providing jobs to others in the future. I’m starting small by renting time in an established studio and I’m learning a lot about having a studio space in preparation for my own space in the future. I don’t know if I’ll have my own space in 2018 or not but I’m moving in the direction of this “destination”.

My production Studio

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16 Comments

  • Reply Shereese December 31, 2017 at 4:39 pm

    Thank you Jenell! You are truly living out your dream. I love it! I look forward to seeing what God has planned for my life so that I may too live out my dreams/His plan for me.

  • Reply Tieasha Samuels December 31, 2017 at 5:23 pm

    I have read this twice already because the motivation & inspiration it provides is immeasurable. Ideas fly throw my thoughts daily like birds in the sky & while feeling like I could accomplish them all the overwhelming thought of failing or never starting scares me into the opposite direction. This really helped to boost my confidence in myself. Thank you

  • Reply Noel January 1, 2018 at 10:46 am

    I love this reflection and forward looking … all in the same post!
    It’s amazing to see how far we’ve come towards a goal when you look at where you began.
    I agree that small changes can turn into large changes over time.

  • Reply corinne & kirsty January 1, 2018 at 11:10 am

    Such a busy year you had! so glad you are pursuing your dreams and doing what you love! It is great that you reflect on the past year! best of luck for 2018

  • Reply crystal carder January 1, 2018 at 1:38 pm

    You had a very busy year. It is great. to hear you are following your dreams and doing something you love. Hope you continue to strive in 2018!

  • Reply Diana January 1, 2018 at 11:57 pm

    You are truly living out your dream. I love it! It’s amazing to see how far we’ve come towards a goal when you look at where you began.

  • Reply Rachel January 2, 2018 at 6:11 am

    Wow what a year you have had! Go Girl!

  • Reply Terri Beavers January 2, 2018 at 8:56 am

    You are a go getter and that’s the only way to be. I believe this will inspire me to change my direction because I need some changes this year.

  • Reply Jasmine January 2, 2018 at 2:21 pm

    I love that quote so much! I’ve currently in the process of figuring out what my next destination will be, my next adventure, where God wants me to be. It’s comforting to know that we can change our direction at any given moment!

  • Reply Ada January 2, 2018 at 3:45 pm

    Sounds like you had a very exciting year! Cheers to 2018 being even more successful for you.

  • Reply Tiffany January 2, 2018 at 10:06 pm

    Your passion and motivation inspire me! I think when we let our passion ignite our path we start heading in the right direction. Kudos to you for teaching yourself the skills that you needed to succeed!

  • Reply Leigh Borders January 2, 2018 at 10:52 pm

    What an inspiration! It is so important to live out our dreams. Although this is an old cliche, you only live once and don’t waste time and wonder what if.

  • Reply Sara January 3, 2018 at 8:51 pm

    I can’t wait to follow your journey in ’18! Congrats on studio space!

  • Reply Cynthia Nicoletti January 3, 2018 at 9:14 pm

    So nice to be living your dream. Congrats on your studio it sounds amazing.

  • Reply LavandaMichelle January 3, 2018 at 10:47 pm

    I so love this post and the insight and inspiration it offers. I am sharing with my friends and family.

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