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Top 5 Benefits of Using Social Media Marketing To Grow Your Business

October 31, 2017

The advent of the Internet and the social media has made it increasingly easy for entrepreneurs to grow their businesses than before. With over 3 billion Internet users and some 2 million people with social media accounts, social media platforms have exceeded all expectations. Why? Hubspot showed that 92% of internet marketers in 2014 admitted that social media marketing helped their businesses to grow while some 97% of marketers are actively using social media, according to Social Media Examiner. Some entrepreneurs are ignorant of the reason many business stakeholders consider social media to be a powerful marketing tool.

If you belong to that group, I am writing this post as an entrepreneur and social influencer with a full knowledge of the impact of social media marketing on brands. I have almost 8 years of first-hand experience from the countless number of brands who leveraged the power of social media to grow their brands that I have worked with over the years. These are some of the benefits of using social media to grow your business that I have personally learnt while working with these brands:

It Will Increase Your Brand Awareness And Loyalty

If your brand has a very heavy social media presence, it makes it easier for potential customers or clients to find you whenever they want and connect with you. When such a connection is very easy, it will increase your brand awareness and loyalty since most of your clients are equally active on these social media sites. If you are where your customers are then you’re in the right place.

Increased Opportunity To Convert

Whenever you make a post on social media platforms about your business, you increase your chances of getting more people converted to loyal customers or clients. Such a step will also give you access to more new customers while you simultaneously keep the passion of your existing customers alive. The bigger your customer base is, the higher your chances of getting more people pledge their allegiance to your brand.

It Offers You An Opportunity To Become An Authority In Your Niche

The higher your social media engagement, the more awareness you create for your brand. The awareness will also lead to more people talking about your brand. Gradually, as more people make positive remarks about your brand, the more people that will look up to your brand as the authority in your chosen business niche.

READ MORE: HOW DO I GET MORE FOLLOWERS ON SOCIAL MEDIA?

Increased Traffic Is Guaranteed

One of the major reasons you consider social media marketing is to increase your patronage. That will mean increased traffic to your business site. Well, to be candid, social media marketing will guarantee that. If your social media campaign is successful, more people will want to try your brand. Their quest for a first-hand experience of the positive review you have on social media will increase your organic traffic. You definitely know that is good for your business.

You Can Run Ads With Real-Time Results

Unless you live under a rock, you’ve likely seen that most businesses and organizations promote their businesses on social media platforms. You can tow their path too. Whether on Facebook, Instagram, or Twitter, you can easily run ads that will lead to more traffic and increased conversion rates. You can customize these ads to meet the specific needs of your target audience. That way, you get the most from the ads. It is a convenient and cost-effective way to increase your conversion rates.

These are just a handful of the numerous benefits you can reap if you give social marketing a shot. You can turn around the fortune of your business or brand if you decide to go the social media way.

Do you use social media as part of your marketing strategy?
How has social media helped your business?

If you would like to be featured in my business segment called “Money Moves” on my podcast, send me an email at podcast(at)JenellBStewart(dot)com

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31 Comments

  • Reply Jaclyn October 31, 2017 at 8:38 pm

    Great post. Social media is a huge help to me!

  • Reply Larissa October 31, 2017 at 9:08 pm

    I definitely use social media to promote my blog. I use other methods as well, like word of mouth, but social media is definitely the most effective. That’s also how I find other blogs or businesses to keep up with or try. It’s pretty neat – the power of technology!

  • Reply Priya November 1, 2017 at 12:49 am

    There are some social media platforms that I’m better at than others but I def need to up my game! Thanks for these awesome tips!

  • Reply Marienne November 1, 2017 at 10:54 pm

    Social Media is the best way to get traffic to your website/blog, without it I probably would not even have a website.
    Xo,
    Marienne || Genara Denis Jewelry

  • Reply Sheila Carvell November 2, 2017 at 6:17 am

    Count me in please. Love this!

    • Reply Jenell B Stewart November 2, 2017 at 7:14 am

      Good Morning Sheila! To be considered for the giveaway, you will need to write a thoughtful comment about this article. Your comment as is will not qualify you to be entered.

  • Reply Indrani November 2, 2017 at 6:57 am

    Yes agree.
    Social media has helped me too. Initially I was quite apprehensive about it.

  • Reply Shereese November 2, 2017 at 7:19 am

    With growing technology and it’s uses I agree social media is the way to get your business out there. How else could u reach tons of people in various areas of the world? Social media is a BLESSING and I wish you all great success in your vetures.

  • Reply Faith November 2, 2017 at 7:23 am

    Innovative ways to put social media to use in a positive way. Continued success; you’re a gem JBS!

  • Reply Haizel November 2, 2017 at 7:43 am

    This blog comes at a good time; not for me but for my daughters. They want to create a social media presence and I haven’t the slightest on where to begin. I’ve alwau been intrigued with blogging/vlogging but lack the knowledge and my girls are much more passionate about it. This has been helpful in giving me insight on marketing and branding to think about before launching anything for them if it’s going to be successful. Thanks for sharing.

  • Reply Keziah Gibbons November 2, 2017 at 7:56 am

    Social media is a great platform to promote your business/blog because it can reach places and people in different parts of the country. Promoting is key to help a business grow and to get your product/story out there. Thank you for sharing these great tips!

  • Reply Leslie King November 2, 2017 at 9:18 am

    This post is very informative, I recently started a page for my future business, I have not gotten everything up and running yet but I will keep your advice in mind going forward 🙂 (lshevon85@gmail.com)

  • Reply Cathy Cole November 2, 2017 at 9:58 am

    I don’t have a Social Media Business but I think this is a wonderful idea for those who do.

  • Reply Cynthia Schmied November 2, 2017 at 10:52 am

    I’m considering a Blog for the rock collecting community. I have been observing how others use social media to promote their blogs and giveaways. In my opinion from what I’ve observed, social media is a must.

  • Reply Corrie Napora November 2, 2017 at 11:20 am

    I have found that social media is a great way to make me as a woman aware of my self and my ideas. It has shown me that I can take what I am passionate about and start to formulate it into a “business “ in a very unconventional way. That is Awesome!!

  • Reply T’ona November 2, 2017 at 12:03 pm

    I have yet to become a business owner, mainly because I do not know where to start. This article is the best way to kick start a business and be successful. Your tips make sense. They are easily attainable, especially because most people have social media. I saved this article and will be sure to refer back for guidance!

  • Reply Pri R. November 2, 2017 at 1:02 pm

    Great post and giveaway! Love your natural hair, it’s beautiful!

  • Reply Renisha Thomas November 2, 2017 at 2:56 pm

    I recently started doing Facebook Marketing On St. Croix for a local business the owner was a bit hesitant but once I show her how many followers and feedback she has been getting it has been an amazing for her and her business. I also have a blog page, and I have two IG accounts for myself and my son of which both has been doing really well.
    renishath@gmail.com

  • Reply Tamara R November 2, 2017 at 3:38 pm

    Great information….thanks for sharing.

  • Reply Onyinye Elochukwu November 2, 2017 at 5:44 pm

    Social media has really played a huge role in businesses. I know I’ve heard about so many businesses I didn’t know exist due to social media.

  • Reply Dawn Waddington November 2, 2017 at 6:56 pm

    I use social media but not for marketing work. Great article!

  • Reply Marnie November 2, 2017 at 7:45 pm

    This article is so right on because I use social media to increase my business on a daily basis. All you have to do is pay your internet bill monthly which makes it cheap to advertise and reach millions of people at the drop of a hat. Thank you for sharing Janell!

  • Reply Julie November 2, 2017 at 9:10 pm

    Social media is an excellent way of reaching customers you probably wouldn’t reach otherwise. I work for a family construction business and we just started doing some social media. I think it’s a great way of reaching a larger audience.

  • Reply Joni Metcalf November 2, 2017 at 9:24 pm

    I use social media for our business! Great read!

  • Reply Regina November 2, 2017 at 10:48 pm

    Social media has changed the way we shop, search, learn, etc. Depending upon your business, there is no longer a need for a storefront and overhead when you can reach millions and promote on social media and online.

  • Reply Angela Martin November 2, 2017 at 11:23 pm

    Yes, social media is definitely useful for promoting businesses. It seems like more people are on social media than watching tv. This is a great article! Thank you for sharing!

  • Reply April Morrison November 3, 2017 at 1:45 am

    Social media has helped my business tremendously! Who reads the paper anymore? THis is where to advertise and make connections.

  • Reply Jeni T. November 3, 2017 at 6:33 am

    Such an informative and well written post! Social media has really helped me increase my brand awareness and sales!

  • Reply Carey Parks November 3, 2017 at 11:36 am

    Once you find a platform(s) to use to distribute your message, your followers expect you to do as you say. Whatever it is geared towards. In many cases after being consistent, reinvention is key as well. That’s why having some communication such as comments, etc will keep your content from being monotonous.

  • Reply Eve Khoo November 3, 2017 at 5:53 pm

    Thank God for social media. it’s a great way to reach out to the consumers and for the consumers to connect with their favorite brands and bloggers too.

  • Reply Toshi J November 17, 2017 at 4:38 pm

    Very well laid out and very true. I can’t wait for the webinar!!

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