The advent of the Internet and the social media has made it increasingly easy for entrepreneurs to grow their businesses than before. With over 3 billion Internet users and some 2 million people with social media accounts, social media platforms have exceeded all expectations. Why? Hubspot showed that 92% of internet marketers in 2014 admitted that social media marketing helped their businesses to grow while some 97% of marketers are actively using social media, according to Social Media Examiner. Some entrepreneurs are ignorant of the reason many business stakeholders consider social media to be a powerful marketing tool.
If you belong to that group, I am writing this post as an entrepreneur and social influencer with a full knowledge of the impact of social media marketing on brands. I have almost 8 years of first-hand experience from the countless number of brands who leveraged the power of social media to grow their brands that I have worked with over the years. These are some of the benefits of using social media to grow your business that I have personally learnt while working with these brands:
It Will Increase Your Brand Awareness And Loyalty
If your brand has a very heavy social media presence, it makes it easier for potential customers or clients to find you whenever they want and connect with you. When such a connection is very easy, it will increase your brand awareness and loyalty since most of your clients are equally active on these social media sites. If you are where your customers are then you’re in the right place.
Increased Opportunity To Convert
Whenever you make a post on social media platforms about your business, you increase your chances of getting more people converted to loyal customers or clients. Such a step will also give you access to more new customers while you simultaneously keep the passion of your existing customers alive. The bigger your customer base is, the higher your chances of getting more people pledge their allegiance to your brand.
It Offers You An Opportunity To Become An Authority In Your Niche
The higher your social media engagement, the more awareness you create for your brand. The awareness will also lead to more people talking about your brand. Gradually, as more people make positive remarks about your brand, the more people that will look up to your brand as the authority in your chosen business niche.
READ MORE: HOW DO I GET MORE FOLLOWERS ON SOCIAL MEDIA?
Increased Traffic Is Guaranteed
One of the major reasons you consider social media marketing is to increase your patronage. That will mean increased traffic to your business site. Well, to be candid, social media marketing will guarantee that. If your social media campaign is successful, more people will want to try your brand. Their quest for a first-hand experience of the positive review you have on social media will increase your organic traffic. You definitely know that is good for your business.
You Can Run Ads With Real-Time Results
Unless you live under a rock, you’ve likely seen that most businesses and organizations promote their businesses on social media platforms. You can tow their path too. Whether on Facebook, Instagram, or Twitter, you can easily run ads that will lead to more traffic and increased conversion rates. You can customize these ads to meet the specific needs of your target audience. That way, you get the most from the ads. It is a convenient and cost-effective way to increase your conversion rates.
These are just a handful of the numerous benefits you can reap if you give social marketing a shot. You can turn around the fortune of your business or brand if you decide to go the social media way.
Do you use social media as part of your marketing strategy?
How has social media helped your business?
If you would like to be featured in my business segment called “Money Moves” on my podcast, send me an email at podcast(at)JenellBStewart(dot)com